What is off page SEO?
What is Off Page SEO and how to do it
Do you know what is Off Page SEO? Is traffic not coming even after your website is completely optimized for search engines? Is your site not getting ranked despite all your efforts?
If so, then you have come to the right place. Today, through this article, we will provide you information about one of the three types of SEO, which is called off-page SEO.
So let's get detailed information about today's topic Off page SEO.
But before knowing off page SEO, it is very important for us to know what is SEO?
how do off page seo?
After knowing everything about Off page SEO, now we will learn step by step how to do Off page SEO. Basically, we can do Off page SEO in 5 ways:
Link Building
If you want to bring your website in the eyes of Google, then the best way is to leave a link to your website from someone else's website. If said in general technical language, then it is called backlink.
Yes friends backlink that is a way through which you can promote your website and get high rank on Google.
Building backlink comes under off page SEO only. When you build backlinks from a website with high domain authority, it indicates to Google that your website must be providing some good information. Otherwise why would a nice pretty website give you backing?
But we should also pay attention to the fact that the importance of all backlinks is not the same, there is a wide difference in them, we can understand it from the following examples: -
Authority of Linking Site
If you are taking backlink from a website whose domain authority is high, then it is highly likely that your domain authority will also become high after some time because in the eyes of Google you will be seen as a verified blogger.
On the other hand, if you have taken a backlink from a website with low domain authority, then it is more likely that your Domain Authority will show very little fluctuation. It is also possible that your spam score will also increase.
The main reason for this is that the website from which you have taken backlink is not a confirmed blogging website or a great website in the eyes of Google itself.
So from where you are taking backlinks, it is very important.
Amount of backlinks left in the site
Now if you are taking backlinks from a good website, then it does not mean that you should take backlinks on backlinks from that website.
Note that the backlink taken from any one website will be equal to 100 backlinks taken from that website, this will not change your domain authority at all. Otherwise a person could make his domain authority high by just taking thousand backlinks from one website.
But if you take an excessive amount of backlinks from a website, then it also appears to be a crime in the eyes of Google and your website may be banned.
Quality of the content given on the linking site
It is an important fact that people do not pay attention to content creation while building backlinks on a website.
You tell yourself that you have left a backlink on a website but have not paid attention to your content, then why would anyone reach that article in which the content is not good? So even though your domain authority will increase, but you will not get any special benefit because no reader will come to your website through that bank link.
Therefore, it is more important than leaving battery on a website that you create backlinks with articles related to this website.
Social Media Promotion
By the way, making a bank link is a complicated task and it consumes a lot of energy and time, but if you want traffic on your website at a very fast pace and you want that even Google will find your website better than other websites. Attracting more traffic then you should take support of social media.
Social media is such an institution through which you can get a large amount of traffic, whether you use Facebook or use Instagram, you can convert your traffic towards the website through any social media.
Read Also - What is SEO?
Why SEO is important for website?
You may think that this is also a work like making a backlink, if you think so then you think absolutely right because it is also a work of making a backlink but Google knows which website is social media. website and which website is a normal website. That's why Google does not give any domain authority on the bank link received from social media, but the traffic coming from here is valid. Also, Google keeps an eye on the traffic coming from here and takes it as a good sign.
Guest blogging
This is also a way through which one can easily increase their Domain Authority through Bank Link. This is the old school style of building backlinks, but it is equally effective today and people who do blogging understand its importance very well.
Just imagine that you need backlinks from any website, then how will you get backlinks from that website? This can happen in 3 ways:
giving them money
writing an article for them
By replacing their old links which have expired with your link.
We'll talk about the third way below, but let's focus on the first two ways first.
The first method is highly effective for all those people who have started earning money from blogging and are earning a good amount of money. Because a website with a high domain authority is not going to give you backlinks for ₹100 or ₹200. That is, she will not agree to less than thousand rupees.
If you have not started earning from blogging yet, then it means that you will not want to invest more to make packing on it.
So in such a situation, the second option is that by telling the owner of a website that we are writing an article for you so that we want your readers to get benefit through this article and in return for this article we will give a want backlinks.
There is a high probability that the owner of the website will allow you to write a guest article on his website, and this will also make your backlink work from there.
By repairing bad links
Another very interesting way to generate backlinks is by converting bad and expired links of any website through your link.
This is a more difficult task than other mediums because in this you will have to first find all those website holders whose website has this type of expired link, after that the owners of those website will have to send mail to you personally that your certain link is bad. Or has expired, if you want, you can use the backlink given by us in its place, in which the best content and information has been given.
Although there is less possibility here that any big website owner will pay attention to your email, but if that website owner is looking for good content and wants to keep his readers updated, then he will definitely pay attention to your mail and Will also register your bank link on its website. But it may be that instead of giving you a backlink, he cannot ask you for a few rupees.
#seo #searchengineoptimization #seotips #offpageseo #webmanish
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